![]() ![]() To help you determine which one to use, here are a few questions to consider: In short, it depends on your business use case, budget, and goals! One message type is not better than the other. You may need to hire someone to create graphics or other visuals for your MMS campaigns.Others don’t have MMS enabled on their cell phone plans. Some people don’t have smartphones or don’t have devices that can receive MMS messages.MMS messages cost more to send and receive than SMS messages.MMS marketing is linked to a 20 percent higher opt-in rate than SMS marketing alone.MMS marketing messages are four times more likely to be shared.MMS marketing messages have a 15 percent higher click-through rate than SMS.MMS allows you to convey tone with imagery or longer sentences.MMS allows you to send attachments so you can get more details in a single message.Sometimes it is hard to convey tone in text-only messages.SMS does not support video or other attachments.With the 160-character limit, you must be clear and concise.Most mobile carriers offer unlimited texting plans, which means your SMS subscribers will not have to pay to receive SMS messages.All cell phones can send and receive SMS messages.It costs less to send and receive SMS messages. ![]() SMS messages are easy to craft and are familiar.SMS messages are short and concise, ensuring customers get important information.This makes these messages great for marketing, appointment reminders, two-factor authentication, and more.īelow we will take a look at some of the pros and cons of SMS and MMS. Plus, the average text message has a 98 percent open rate. In fact, 89 percent of customers prefer texting with a business. This communication channel is growing in popularity for businesses as email inboxes become cluttered and customer preferences change. SMS messages?īoth SMS and MMS enable you to reach your target audience on their mobile devices. See the graphic below to visualize the difference between a plain text SMS message and an MMS.Ī side-by-side comparison of SMS vs. MMS messages typically cost at least two to three times more to send and receive than SMS. It is also more expensive to send MMS messages. This includes photos, videos, audio files, GIFs, website links, and more.Īnother difference is that SMS is limited to 160-characters, while MMS allows up to 1,600 characters. The main difference is that MMS allows multimedia attachments. There are several key differences between the two messaging types. What’s the difference between SMS and MMS? When it is text-only, SMS is the type of messaging that occurs between Android phones and iPhones. When the message is not blue, you are sending an SMS message. The messages appear blue because you are messaging via the iMessage application. Another classic example is messaging between iPhones. Additionally, to send a message using this method, both parties must have the same application downloaded.įor example, a WhatsApp user could not send a message from the app to someone on Facebook Messenger. OTT applications rely on WiFi or cellular data to send rather than a cellular signal. iMessage, WhatsApp, and Facebook Messenger are considered over-the-top messaging applications. Is an iMessage or WhatsApp message considered SMS? MMS messages are also sent over a cellular network and can be sent from a mobile device, computer, or tablet. However, it is less common in other countries. For many mobile network carriers, it is capped at 5 MB or 5,000 KB.Ĭurrently, MMS is supported by all carriers in the United States. But, there is often a size limit for files. In fact, MMS allows up to 1,600 characters. MMS messages are not as limited in character count. alone, the number of MMS messages sent increased by 28 percent from 2019 to 2020, according to the CTIA. MMS is growing in popularity as it becomes easier to send larger messages between phones. MMS allows people to send a text message with an attached file, such as a photo, video, website link, or audio clip. MMS stands for Multimedia Messaging Service. SMS messages can be sent from a mobile device, computer, or tablet. To send an SMS message, you need a cellular network connection. Most carriers will send them in the desired order. If a text message exceeds the 160-character limit they are often split up into several messages. SMS messages are limited to 160 characters and only include text. The number of text messages sent per day globally. ![]()
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